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Brand identity

Building a clear and coherent Brand Identity is important because it encompasses all Rifra values.
Implementing such over time with a coherent communication strategy is key to continually increasing the perception of our identity.
And this is the reason for our unwavering development in offering unique images linked to Rifra and its products, as a representation of our personality and our culture.
Simply knowing the needs and requirements of the market is not enough – our identity is how we want to be perceived by our present and future customers.


“People do not work merely to produce but must give value to their time to obtain greater well-being for themselves and for the community.”

Brand Identity